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The de Bono Weekly Message – Creative Challenge


Here is a creative Challenge for you.  Most existing sports have been around a long time. The Challenge is to invent a new sport. There are the following requirements:


  1. Must look good on television.
  2. There must be build up and anticipation (about to happen etc).
  3. Suitable for mixed ages.
  4. Easy to understand and follow.
  5. Colourful.

Post your ideas on this blog and all entries will be sent to me to review.


Dr Edward de Bono

4th May 2009



FOR MORE INFORMATION ABOUT DR EDWARD DE BONO: Call Indigo on +44 (0)20 7924 8760 or email