Eco bottle caps double as Lego blocks. Classic Lateral Thinking in action.

Brazil-based innovative packaging developer Clever Caps offer an environmentally friendly solution to the production of bottle caps – while also adding value to the objects to encourage consumers to re-use them. We like this classic use of Lateral Thinking and Provocation that Edward de Bono would be proud of. Continue reading

You’re hired! Why innovation is the key to business success.

Every year I say I am not going to get hooked on the BBC’s hit show ‘The Apprentice’, and then it draws me in and I am there to the bitter end! But at least, this year’s record viewing figures for the show prove that I was not the only one! But what struck me with this year’s change of circumstances – with the candidates vying to become business partners with Lord Sugar – was that, as well as the ‘nice guy’ coming first; this was a triumph for innovation too. Continue reading

Calling all trainers – Free Webinar: 2pm, 1st June 2011

Organisations are desperately searching for proven, practical tools to ramp-up the creative thinking capacity of their workforce. Yet we frequently hear clients saying “We know we need to be more creative, but we don’t know how”. What’s the Problem? Increased … Continue reading

De Bono Weekly Message – New Combinations

Why do buses have fixed routes? The answer is very obvious. People like to know where they are going. It would also be impossible to design a new route to satisfy all passengers. Perhaps there could be special bus stops … Continue reading