training your people, making companies better

better thinking | better communication | better projects

+44 (0)20 8334 7140

De Bono Weekly Message – Information

Many corporations believe that it is enough to collect all data on their computers and then to analyse this data. This sets strategies and makes decisions. The process can be very competent and relieves executives of these complex tasks. But there is serious danger. The danger is that you remain stuck in the old concepts and stagnate.

Creativity is needed to look at the data in different possible ways. Once again this is the huge importance of perception.  As I have suggested before, poor perception and excellent logic may be worse than excellent perception and poor logic.

Information is not enough. Information may indeed give us an answer. But is this the only answer or even the best answer? While we put more and more technical effort into the excellence of our computers we make almost no effort to improve our handling of information.


Edward de Bono