There is a growing tendency for corporations to feed all available data into a computer. The computer analyses the data and this shapes the strategy of the corporation and makes decisions. This is a dangerous tendency because thinking is locked … Continue reading
Tag Archives: Creative Thinking
The de Bono Weekly Message – Property Market
When the property market is falling buyers tend to wait until it falls further. Why buy now when you can get a lower price in a few months’ time? So the market falls further because some people need to sell … Continue reading
The de Bono Weekly Message – Six Frames For Looking At Information
My most recent book is “Six Frames for looking at information” (Ebury Press, part of Random House). We are surrounded by ever more information. How do we look at information? It is like being thrown into a swimming pool of … Continue reading
The de Bono Weekly Message – EU Year of Creativity
“I understand the year 2009 has been announced as the EU Year of Creativity. I hope this is going to include creative thinking and not just the arts. I have offered to give a free seminar in Brussels to EU personnel … Continue reading
De Bono Weekly Message – Creative Task
If you spend a lot of time thinking about things in a creative way then the time is not wasted even if specific ideas are not used. You build up in your mind a reservoir of concepts and possibilities that … Continue reading
De Bono Weekly Message – Information
Many corporations believe that it is enough to collect all data on their computers and then to analyse this data. This sets strategies and makes decisions. The process can be very competent and relieves executives of these complex tasks. But … Continue reading
Tough times call for a creative approach…
Globally the financial markets are in freefall. The sub-prime crisis has hit banks now, and is threatening to affect many other industries and sectors over the coming months. I friend of mine working in an investment bank, with the absence … Continue reading
Are you Crazytive?!
Dr de Bono calls the process by which most companies try to be creative ‘crazytivity’. This is unstructured, ‘brainstorming’ that tends to happen in away days in forests to try to come up with solutions with no structured creative techniques!
