There is a growing tendency for corporations to feed all available data into a computer. The computer analyses the data and this shapes the strategy of the corporation and makes decisions. This is a dangerous tendency because thinking is locked into the old concepts which form the basis of the analysis.
There is a need for creative thinking in order to look at information in different ways. This is quite separate, and additional, to the use of creativity to find new ways of using the data.
There are examples of medical research which seems to prove a point but only because the original data has been assumed to be one thing when it was actually another. Does smoking cannabis produce schizophrenia or do people with a schizophrenic tendency enjoy smoking cannabis more than others?
Edward de Bono – is the worlds leading authority on the use of creative thinking in business. To learn Dr de Bono’s revolutionary thinking tools, join us at http://www.indigobusiness.co.uk and be trained by an officially recognised de Bono Master Trainer.