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Edward de Bono in Bahrain – Maximising Creativity and Lateral Thinking to Deliver Strategic Success.

Bahrain-based Addax Bank has been announced as the headline sponsor of the one-day Edward de Bono conference in the Kingdom on June 1. De Bono will appear live and in person to present Maximising Creativity and Lateral Thinking to Deliver Strategic Success.


The bank, which has won a number of international awards in the finance sector, has built its operations on a commitment to innovation in its investment strategy since the bank was founded less than five years ago.

Yousef Al Essa, CEO of Addax Bank, explained: “In today’s interconnected world, where technology is playing an increasing role and products are commodities, companies should look to the principles of creativity and lateral thinking to stand out from their competition.

“Dr de Bono’s teachings can provide valuable tools for a company-wide innovation strategy, and we are delighted to be sponsoring this event.”

Addax posted a 71 per cent increase in net profit year-on-year at the end of December, and a 77 per cent increase in gross consolidated income. The bank’s capital increase year-end was heavily over-subscribed, with Al Waha Capital acquiring a 42.5 per cent stake in the bank.

Tina Schneidermann, president of Global Leaders, said: “We are delighted to join together with Addax to bring the world’s foremost creative and lateral thinker, to Bahrain.

“Dr de Bono has advised governments and global organisations on matters as diverse as the economy, social policy, healthcare, education, conflict resolution, and judiciary systems. His methods and lessons are as relevant today as they were when he first revealed the Six Thinking Hats® technique.”

His Excellency Sheikh Khalid bin Abdulla Al Khalifa, the Minister of the Prime Minister’s Court in Bahrain, has confirmed his patronage for the event and will open the event in person.

The full-day conference is the latest in a series of thought leadership events to be held in Bahrain, organised by Global Leaders, following on from Ken Blanchard, the author of One Minute Manager, and Deepak Chopra.