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LinkedIn passes the 100 million user milestone… but what now?

On the back of LinkedIn’s planned IPO, a whole raft of new initiatives and new tools and platforms are being rolled out to build a really robust and valuable tool for business professionals. Unfortunately most users miss these new innovations unless they stumble across them and manage to work out how to use them – the great mystery is why LinkedIn does not communicate better with its users when it brings out new tools, especially since they are so powerful. The only way to find out what’s happening is via the LinkedIn Blog – if you know where to find it! So apart from me, what are the other 99,999,999 LinkedIn user actually doing with it – sadly the answer is often, very little. Continue reading