Complacent, adequate, sufficient all imply that something is not wrong or bad. Our normal language and thinking behaviour does not have a convenient way of saying: “That is excellent but not enough”. Or we might need to say “That is excellent but that is only part of the picture”. Dr Edward de Bono Continue reading
Tag Archives: Creative Thinking
The de Bono Weekly Message – Out of the Box!
The brain is designed to allow incoming information to form itself into routine patterns. Without this life would be impossible. With eleven items of clothing to put on in the morning, it would take seventy six years to go through … Continue reading
The de Bono Weekly Message – Positive News Agency
The media, and especially the press, are usually full of negative news: murders, attacks, economic failures etc. It may be that experience has indeed shown that negative matters are of more interest to readers. Even if this is so, I … Continue reading
The de Bono Weekly Message – EU Thinking: Idea Creativity
I was in Prague on January 7th for the launch of the European Year of Creativity, 2009. The Czech Republic has the presidency of the EU for the first half of 2009. As usual, one of the big problems … Continue reading
The de Bono Weekly Message – EU Ambassador for Thinking
The European Union has declared 2009 to be the year of Creativity. On December 5th. I was officially appointed ‘Ambassador for Thinking’ for the European Union. Among other things I shall be issuing a monthly ‘World Thinking Report’. There may be … Continue reading
The de Bono Weekly Message – Creativity and the Risk Factor
Too often people think of creativity as being concerned with new products, new services and new markets. All of these imply a risk factor. So in difficult times people tend to reduce their creative efforts. It could be argued … Continue reading
The de Bono Weekly Message – Computer Analysis
There is a growing tendency for corporations to feed all available data into a computer. The computer analyses the data and this shapes the strategy of the corporation and makes decisions. This is a dangerous tendency because thinking is locked … Continue reading
The de Bono Weekly Message – Property Market
When the property market is falling buyers tend to wait until it falls further. Why buy now when you can get a lower price in a few months’ time? So the market falls further because some people need to sell … Continue reading
The de Bono Weekly Message – Six Frames For Looking At Information
My most recent book is “Six Frames for looking at information” (Ebury Press, part of Random House). We are surrounded by ever more information. How do we look at information? It is like being thrown into a swimming pool of … Continue reading
The de Bono Weekly Message – EU Year of Creativity
“I understand the year 2009 has been announced as the EU Year of Creativity. I hope this is going to include creative thinking and not just the arts. I have offered to give a free seminar in Brussels to EU personnel … Continue reading
De Bono Weekly Message – Creative Task
If you spend a lot of time thinking about things in a creative way then the time is not wasted even if specific ideas are not used. You build up in your mind a reservoir of concepts and possibilities that … Continue reading
De Bono Weekly Message – Information
Many corporations believe that it is enough to collect all data on their computers and then to analyse this data. This sets strategies and makes decisions. The process can be very competent and relieves executives of these complex tasks. But … Continue reading
Tough times call for a creative approach…
Globally the financial markets are in freefall. The sub-prime crisis has hit banks now, and is threatening to affect many other industries and sectors over the coming months. I friend of mine working in an investment bank, with the absence … Continue reading
Are you Crazytive?!
Dr de Bono calls the process by which most companies try to be creative ‘crazytivity’. This is unstructured, ‘brainstorming’ that tends to happen in away days in forests to try to come up with solutions with no structured creative techniques!
