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De Bono Weekly Message – Information

Many corporations believe that it is enough to collect all data on their computers and then to analyse this data. This sets strategies and makes decisions. The process can be very competent and relieves executives of these complex tasks. But … Continue reading

Tough times call for a creative approach…

Globally the financial markets are in freefall.  The sub-prime crisis has hit banks now, and is threatening to affect many other industries and sectors over the coming months. I friend of mine working in an investment bank, with the absence … Continue reading

Edward de Bono in Bahrain – Maximising Creativity and Lateral Thinking to Deliver Strategic Success.

Bahrain-based Addax Bank has been announced as the headline sponsor of the one-day Edward de Bono conference in the Kingdom on June 1. De Bono will appear live and in person to present Maximising Creativity and Lateral Thinking to Deliver … Continue reading