You are probably asking yourself – how does the Vuvuzela relate to leadership? Well, during the Thought Leadership workshop Robin talks about one of the fundamental principles of leadership: amplification. Some leaders do not realise the power and affect their words and actions have on others in their organisation. Because of their position, everything they do is amplified and then analysed. This is especially true in times of uncertainty. This amplification effect is not always fully understood. But to be a great leader you need to embrace it and use it effectively. Continue reading