Dr de Bono calls the process by which most companies try to be creative ‘crazytivity’. This is unstructured, ‘brainstorming’ that tends to happen in away days in forests to try to come up with solutions with no structured creative techniques!
Edward de Bono in Bahrain – Maximising Creativity and Lateral Thinking to Deliver Strategic Success.
Bahrain-based Addax Bank has been announced as the headline sponsor of the one-day Edward de Bono conference in the Kingdom on June 1. De Bono will appear live and in person to present Maximising Creativity and Lateral Thinking to Deliver … Continue reading
