Let’s be honest – your sales team doesn’t lose deals because your product isn’t good enough. They lose them because the message doesn’t land.
In sales, how you communicate matters just as much as what you’re selling. Whether it’s pitching a new client, presenting to senior decision-makers or updating stakeholders on pipeline progress – your team’s ability to present with clarity, confidence and purpose can be the game-changer.
The presentation skills gap in sales
Despite the critical role of presentations in sales, many professionals lack formal training in this area. According to a Dooley report, nearly 70% of salespeople report having no formal sales training, relying instead on self-taught methods.
Moreover, research from the Sales Management Association indicates that companies investing in training and development for their employees are significantly more likely to achieve their sales goals.
Introducing The Complete Presenter™ workshop
We’re not talking about theatrical tricks or polished TED-style talks. The Complete Presenter™ is a three-day workshop built for real business communication – formal or impromptu, one-to-one or in front of a room.
It combines two proven programmes:
- Think on Your Feet®: Equip your team to think fast, stay sharp and speak clearly—even when caught off guard.
- The Skilled Presenter™: Teach them to structure and deliver persuasive presentations that actually drive decisions.
No jargon. No fluff. Just high-impact communication tools your team will use every day.
Why it matters for sales teams
With this training, your people will:
- Close stronger: Presenting with more authority and conviction.
- Win trust faster: Sounding clear, credible and confident under pressure.
- Handle objections like pros: Staying composed and compelling in tough Q&As.
- Sell smarter: Tailoring messages that stick with decision-makers.
They’ll also get personalised coaching and live practice – so they leave with improved skills, not just good intentions.
Sales presentations = sales outcomes
Let’s put it bluntly: if your team can’t present well, they’re leaving money on the table.
Clear communication builds credibility. And credibility closes deals.
So if you want your salespeople to move from competent to compelling – give them the tools to own the room, every time. Learn more about The Complete Presenter™
Sources: https://www.dooly.ai/blog/sales-training-statistics/
https://salesmanagement.org/resource/state-of-sales-enablement-in-2018/
