AI is revolutionising how we write. It’s speeding up the drafting process, suggesting alternative phrasing and even correcting grammar.
But here’s the catch
AI lacks human judgment. It often produces content that’s generic, unfocused or even misleading. Without a strategic approach, businesses risk using AI-generated content that fails to engage, persuade or align with their brand voice.
That’s where the Writing Dynamics™ workshop comes in.
Writing Dynamics™ is a systematic approach to business writing that helps you PLAN creatively, DRAFT quickly and EDIT for impact. It doesn’t teach you how to use AI, it equips you with critical thinking, creativity and strategic editing skills that AI lacks. By combining AI’s efficiency with your human expertise – you’ll create impactful, clear and compelling reader-friendly content.
Here’s how:
WHEN PLANNING: Get AI to work smarter for you – AI can generate topic outlines, summarise research and brainstorm ideas. You need to ensure it’s aligned with your business goals and focused on your reader. Writing Dynamics™ teaches you critical thinking skills that help you to:
- Ask AI the right questions – so you can guide AI to generate useful, relevant content.
- Filter and refine AI-generated ideas so, they resonate with your audience.
- Ensure logical flow and strategic structure before the drafting begins.
Why it matters: AI can’t think for you – it needs guidance, often predicting words based on patterns. Without a strong planning process, your AI-generated content may miss the mark and your document won’t be read.
DRAFT: Keep AI from making your writing sound ‘generic’
It drafts emails, reports and proposals in seconds. Often the result is robotic, repetitive and off-brand. By implementing the Writing Dynamics™ process on your AI-assisted drafts you’ll make sure they:
- Have personality, professionalism and authenticity.
- Use precise language and an engaging tone, to keep your reader interested.
- Follow best practices for clarity, persuasion and impact.
Why it matters: AI-generated text needs a human touch to make it effective. The workshop teaches you how to take any first draft (human or AI-written) and refine it into something polished, engaging and strategically sound.
EDIT: Ensure your AI content is flawless and on-point
AI can correct spelling and grammar (as long as you’ve set the language correctly), but it can’t catch logical inconsistencies, inaccuracies or weak messaging. By attending Writing Dynamics™ you’ll learn how to:
- Identify and correct errors AI might overlook.
- Fine-tune AI suggestions to align with your brand’s tone and values.
- Use AI as a tool – not a crutch – to enhance, not replace, human judgment.
Why it matters: AI may help you write faster, but it can’t guarantee quality. The workshop ensures you produce messages that are readable, gain attention, are understood and remembered.
Why you need Writing Dynamics™ to make AI work for you
AI is a powerful support tool, but without the right skills, it can lead to ineffective, off-brand or even misleading business writing. Writing Dynamics™ gives you the techniques and confidence to:
- Use AI efficiently without compromising creativity or clarity.
- Ensure all business communication is sharp, strategic and impactful.
- Elevate your writing skills and stay ahead in the AI-driven workplace.
AI doesn’t replace great business writers – it empowers them.
