Brazil-based innovative packaging developer Clever Caps offer an environmentally friendly solution to the production of bottle caps – while also adding value to the objects to encourage consumers to re-use them. We like this classic use of Lateral Thinking and Provocation that Edward de Bono would be proud of. Continue reading
Tag Archives: de Bono Weekly Message
You’re hired! Why innovation is the key to business success.
Every year I say I am not going to get hooked on the BBC’s hit show ‘The Apprentice’, and then it draws me in and I am there to the bitter end! But at least, this year’s record viewing figures for the show prove that I was not the only one! But what struck me with this year’s change of circumstances – with the candidates vying to become business partners with Lord Sugar – was that, as well as the ‘nice guy’ coming first; this was a triumph for innovation too. Continue reading
Calling all trainers – Free Webinar: 2pm, 1st June 2011
Organisations are desperately searching for proven, practical tools to ramp-up the creative thinking capacity of their workforce. Yet we frequently hear clients saying “We know we need to be more creative, but we don’t know how”. What’s the Problem? Increased … Continue reading
The de Bono Message – Comfort for Defeat
How often do we deliberately design comfort for others? In an argument do we seek to design a comfortable way for the other party to accept defeat? Continue reading
De Bono Weekly Message – New Combinations
Why do buses have fixed routes? The answer is very obvious. People like to know where they are going. It would also be impossible to design a new route to satisfy all passengers. Perhaps there could be special bus stops … Continue reading
