Richard Morris, Accredited Trainer
Remember those good ‘ole university dissertations when you were 150 words short of the minimum word count? What did you do? You added in words to extend sentences and paragraphs to get you over the line! They achieved your word count target, but did they really add any value to what you were writing?
When graduates join your organisation, the likelihood is they are fresh out of university. They bring with them a great range of vocabulary, long words and sentences – passive in its nature and positioning of facts and details. Often their writing feels like it’s meandering, not getting to the point quick enough and may lack energy – no ‘zip’ or ‘zap’ to engage the reader.
Sound familiar
It’s no fault of their own, it’s how academic writing styles work. You may also have to spend time reading it a couple of times, to really understand what it means and the impact it’s trying to achieve. Yet, when writing for business we want it to have Clarity, Brevity, and Impact in that first read!
Out with the old and in with the new
Writing Dynamics™ helps anyone who has to write at work, to achieve quality and improve their productivity – by using a proven system, developed by award-winning writers. It breaks down writing into three, easy to use steps:
1. Planning – planning ‘creatively’, getting thoughts and ideas down quickly and ‘logically’, creating a linear outline.
2. Drafting – just writing and nothing else!
3. Editing – applying ‘The Editor’s Six Obsessions™ to make it have:
- Clarity and ease of reading.
- Energy and flow.
- Visual appeal.
Sound like the expert you are
Our professional writing trainers guide your graduates through each step, using business documents the graduates have written. This means they see the immediate impact to their own proposals, reports, briefings, emails, project scopes, in fact any document they write.
By making Writing Dynamics™ part of your graduate development programme, they get to grips with the reality of writing in a business setting from day one!
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More about Richard Morris Richard is an accredited Think on Your Feet®, Writing Dynamics™, Lateral Thinking and Six Thinking Hats® trainer and has delivered these workshops to numerous clients.
From an organisational development context, he has created and implemented a new leadership behavioural framework and set of associated flagship leadership development programmes.
