The de Bono Weekly Message – Do you recognise this problem?

The human brain is designed to recognise. I described in detail how the brain does this in my book “Mechanism of the Mind”. The leading physicist in the world liked my book and commissioned a team of computer experts to… Continue reading

The de Bono Weekly Message – “We need to add”

Complacent, adequate, sufficient all imply that something is not wrong or bad. Our normal language and thinking behaviour does not have a convenient way of saying: “That is excellent but not enough”. Or we might need to say “That is excellent but that is only part of the picture”. Dr Edward de Bono Continue reading

The de Bono Weekly Message – EU Thinking: Idea Creativity

I was in Prague on January 7th for the launch of the European Year of Creativity, 2009. ¬†The Czech Republic has the presidency of the EU for the first half of 2009. As usual, one of the big problems facing … Continue reading

The de Bono Weekly Message – EU Ambassador for Thinking

The European Union has declared 2009 to be the year of Creativity. On December 5th. I was officially appointed ‘Ambassador for Thinking’ for the European Union.¬†Among other things I shall be issuing a monthly ‘World Thinking Report’. There may be … Continue reading

De Bono Weekly Message – Youth Gangs

I have recently had serious meetings both in London and Johannesburg with people concerned with youth crime. There are two things which everyone needs. They are ‘significance’ and ‘achievement’. In today’s world the only way a youngster can get these … Continue reading

De Bono Weekly Message – Creative Task

If you spend a lot of time thinking about things in a creative way then the time is not wasted even if specific ideas are not used. You build up in your mind a reservoir of concepts and possibilities that … Continue reading