Making your words effective and dynamic

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We all know that time is money: constructing documents, presenting or in dialogue. And the time it commands from your recipient to read, attend or listen. Whatever we write and say has to hit the mark. It doesn’t matter how … Continue reading

Why should I read this?

When asked to produce a document, what is the first thing you do? Personally, mine was to turn on my computer, open Word and start typing. A professional writer however will spend up to 40% of their time planning, 25% drafting and 35% editing; that’s why their writing gets read. Continue reading