Calling all trainers – Free Webinar: 2pm, 1st June 2011

Organisations are desperately searching for proven, practical tools to ramp-up the creative thinking capacity of their workforce. Yet we frequently hear clients saying “We know we need to be more creative, but we don’t know how”. What’s the Problem? Increased … Continue reading

The de Bono Weekly Message – Do you recognise this problem?

The human brain is designed to recognise. I described in detail how the brain does this in my book “Mechanism of the Mind”. The leading physicist in the world liked my book and commissioned a team of computer experts to… Continue reading

The de Bono Weekly Message – Two Functions of an Organisation

There are at least two key functions in any organisation. The first function is continuity. This means keeping things going as they are going. That includes solving the problems that arise and interfere with the continuity. Most executives see this … Continue reading

The de Bono Weekly Message – Creativity

As I have mentioned so often the word ‘creativity’ in English is too broad and ranges from creating a mess to painting a masterpiece. The emphasis is on ‘bringing something about’. At the same time repetition does not qualify. So … Continue reading

The de Bono Weekly Message – Credit Crunch

You may trust a person’s honesty – but can you trust that person’s intelligence? This may have some relevance to the current credit crunch or banking crisis. We can pick out at least five factors contributing to the problem and … Continue reading