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The de Bono Weekly Message – “We need to add”

Complacent, adequate, sufficient all imply that something is not wrong or bad. Our normal language and thinking behaviour does not have a convenient way of saying: “That is excellent but not enough”. Or we might need to say “That is excellent but that is only part of the picture”. Dr Edward de Bono Continue reading

Can’t beat Tiger Woods? Give up golf!

·         Certain people are born excellent communicators.  Correct. ·         Others are naturally creative.  Correct. ·         I am neither, and never will be. Wrong! Vital business skills, such as communication and creativity, can be learnt practised and mastered using practical techniques.  … Continue reading

The de Bono Weekly Message – A Different Sort of Logic!

Our habits of thinking are too much judgement based and not enough design based. This arises from the origin with the GG3 (Greek Gang of Three). When this thinking came into Europe at the Renaissance, the Church ran schools, universities and thinking in general. What the Church needed was truth, logic and argument to prove heretics wrong. So we developed an excellent thinking system for ‘finding the truth’ but we never developed thinking ‘for creating value (design)’. Continue reading

The de Bono Weekly Message – Out of the Box!

  The brain is designed to allow incoming information to form itself into routine patterns. Without this life would be impossible. With eleven items of clothing to put on in the morning, it would take seventy six years to go … Continue reading

Edward de Bono & Garrison doctor attend Lords event

Garrison doctor Patrick Treacy was at the House of Lords in London recently to participate in a pioneering humanitarian event.   Dr. Treacy joined Dr Edward de Bono who headed up the event which saw the beginning of a ‘Thinking … Continue reading

The de Bono Weekly Message – Football

I once suggested a change to the rules of soccer. When there is a draw then extra time is played. If there is still a draw then there is a penalty shoot-out. This introduces an element of luck. In addition … Continue reading

The de Bono Weekly Message – Positive News Agency

The media, and especially the press, are usually full of negative news: murders, attacks, economic failures etc. It may be that experience has indeed shown that negative matters are of more interest to readers. Even if this is so, I … Continue reading

The Edward de Bono Weekly Message – Economic Crisis

The current economic crisis requires some new thinking. It will not get that. There will be a lot of analysis and references to the 1930 crisis.  The methods for influencing the local economy are very limited. There are interest rate … Continue reading

The de Bono Weekly Message – EU Thinking: Idea Creativity

I was in Prague on January 7th for the launch of the European Year of Creativity, 2009.  The Czech Republic has the presidency of the EU for the first half of 2009. As usual, one of the big problems facing … Continue reading

The de Bono Weekly Message – EU Ambassador for Thinking

The European Union has declared 2009 to be the year of Creativity. On December 5th. I was officially appointed ‘Ambassador for Thinking’ for the European Union. Among other things I shall be issuing a monthly ‘World Thinking Report’. There may be … Continue reading